EnhanCing Sustainable ToUrism Development through Culinary HeritAge

CUHaCHA

August 15, 2020 until August 14, 2022

Programme: INTERREG IPA CBC Croatia – Bosnia and Herzegovina – Montenegro 2014. – 2020.
Priority Axis: Contributing to the development of tourism and preserving cultural and natural heritage
Lead Applicant: Agency for Rural Development of Zadar County – AGRRA
Project duration: 15/08/2020 – 14/08/2022
Project budget: 710.946,94 €
EU co-financing: 604.304,89 €

 

Partners:

• Agency for Rural Development of Zadar County – AGRRA (CRO)
• Ministry of Education, Science, Culture and Sport Herzegovina-Neretva Canton – MONKS (BA)
• Municipality of Tivat – MoT (ME)
• Zadar County – ZC (CRO)

Brief description of project:

For thousands of years traditional food has played a main role in the traditions and folklore of the Programme area countries, being a basic part of their cultural heritage. Food and culture are particularly important in this area where traditions, cultural heritage, gastronomy and hospitality are inextricably intertwined. Local cuisine and products are among the factors that can spur innovation and promotion and ultimately ensure development at the regional and global level. Above all, they can enhance the tourist offer even further.

The main objective of the CUHaCHA project is, hence, to strengthen and preserve the identity of the common culinary heritage of the Programme area and contribute to the development of tourism.

This objective will be achieved with 2 specific objectives:

• establishment of the cross-border cooperation so to diversify and strengthen the tourism offer
• better management and promotion of the culinary heritage as part of the tourism offer

In order to reach the specific objectives, 4 outputs will be developed:

• Common culinary heritage trails to strengthen and diversify the tourism offer
• Culinary heritage handbook
• Training of service providers to assure better management of the culinary heritage
• Arrangement of traditional culinary showrooms with the aim of promoting the culinary heritage of the area

The main target groups benefiting from the implementation of the project will be the general public, public authorities, service providers and other tourism, development and economy stakeholders of the area. Despite the potentials of the Programme area’s culinary heritage, there have been no transnational projects linking it with the tourism offer. Through cross-border cooperation this Project will achieve a wider objective and create a unique joint culinary heritage trail while strengthening the tourism offer of all three countries of the area.

CUHaCHA networks 4 organizations (Agency for Rural Development of Zadar County – AGRRA, Ministry of Education, Science, Culture and Sport Herzegovina-Neretva Canton – MONKS, Municipality of Tivat – MoT (ME) and Zadar County – ZC) from 3 Programme countries.

The partnership consists of public institutions with different backgrounds and each partner is responsible for the specific WP taking in consideration their professional excellence. All of the responsibilities are equally distributed among the partners.

The project is co-financed by ERDF and IPA II funds of the European Union.

This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of Agency for Rural Development of Zadar County – AGRRA and can in no way be taken to reflect the views of the European Union.

All additional information about the Interreg IPA CBC Croatia - Bosnia and Herzegovina - Montenegro 2014-2020 Program can be found at the following link https://www.interreg-hr-ba-me2014-2020.eu/.